Chrysler + Detroit = Super Bowl Amazingness

Hailing from the fine state of Michigan albeit the northern suburbs of Detroit, I couldn't help but be moved by the Super Bowl commercial Chrysler unleashed on America during the Super Bowl last night.  Simply brilliant.  As a native Michigangander I was very proud of the message Chrysler delivered in that 2 minute spot.  Grit, hard work, industrious and determination all hallmarks of what helped put Detroit and America on the industrial map. As a marketer I must say what a great job by their ad agency did to deliver that powerful message.  Kudos to Wieden+Kennedy